James Curran, Ph.D.
Associate Professor - Marketing
  Dr. James Curran

Phone 941-359-4605
Fax: 941-359-4367
Office: SMC-C222
Email: curranj@sar.usf.edu
Curriculum Vitae

Jim Curran has over 30 years of experience working and researching in the field of marketing. Prior to turning to teaching full time, his experience includes sales and marketing positions with four large international precious metals firms and time managing his own manufacturers representative business. Dr. Curran has taught more than twenty different marketing courses on both the graduate and undergraduate levels. His research interests include services marketing, customer loyalty, the use of technologies in marketing, and customer relationship management. The results of his research have been presented nationally and internationally and his work has been published in the Journal of Service Research, Journal of Services Marketing, Psychology & Marketing, Journal of Marketing Theory & Practice, Journal of Marketing Education, Journal of Business to Business Marketing, and Journal of Marketing for Higher Education. (more...)Dr. Curran holds a Ph.D. in Business Administration/Marketing and an M.B.A from the University of Rhode Island and a B.A. in Mathematics from Fordham University. (hide...)

Publications

Curran, James M., Sajeev Varki, and Deborah E. Rosen (2010), “Loyalty and Its Antecedents: Are the Relationships Static?” Journal of Relationship Marketing, 9 (4), 1-22.

Curran, J. and Lennon, R,“Participating in the Conversation: Exploring adoption of Online Social Media Networks”. Academy of Marketing Studies Journal,forthcoming, 2011.

Teaching

(Click on course prefix and number to review course syllabus.)

Courses for Spring 2012
Ref # 21245 MAR 3400, Section 521  Professional Selling,  MW 3:30pm-4:45pm
Ref # 19053 MAR 4824, Section 591  Marketing Management Problems, W 6:00pm-8:50pm
Ref# 26895  MAR 6816, Section 521   Marketing Strategy, S 1:30pm-6:00pm
   Professional MBA - Session 1: Meets 01/14-03/03

Courses for Fall 2011
Ref # 87259 GEB 6895, Section: 521,  Integrated Bus Applications I, S 8:00am-12:30pm
  MBA Cohort VIII - Class meets Session 2:  10/15 - 12/10 (No class 11/26)
Ref # 88224 MAR 3613, Section: 521, Marketing Research, TR 1:30pm-2:45pm
Ref # 90990 MAR 6816, Section: 521, Marketing Strategy, S 8:00am-12:30pm
  MBA Cohort VIII - Class meets Session 1:  8/20-10/8

Courses for Spring 2011
Ref# 16254  MAR 3400, Section 521   Professional Selling MW 4:00pm-5:15pm
Ref# 13768  MAR 4824, Section 521   Marketing Management Problems, W  12:00pm-2:50pm
Ref# 18017  MAR 6936, Section 521   Sel Topics: Services Marketing,  S 1:30pm-6:00pm